Share of voice, dated

Comparisons you can defend

Measure sits on the same dated corpus as Monitor. Period versus period, brand versus named competitors, language versus language. Anomalies of volume and cadence breaks are rules on facts, not a model guessing.

You name the set. We do not invent a market panel of "peers like you". If a competitor is not in the workspace, they are not in the share.

Volume, mix and reach are useful. The board question is usually "who had it first, and how long was the lag?" That is the diffusion curve, not a vanity tally.

The curve that is ours

Because first observation is preserved, we can draw leaders and followers across outlets and platforms. That order of diffusion is the product derived from time. It is what you put in a client report when the question is "who had it first?"

A recrawl that forgets the first time we saw it cannot sell that order afterwards. The curve comes from the dates, not from a generated label.