Guides
Earned media you can date
Volume is not impact. This runbook treats first observation, diffusion order and the briefing a director will finish as the unit of earned media.
What to keep
First-seen date on the story. Named competitors in the same window. A refusal when nothing is there to cite. That is the report. Vanity reach is optional.
If we cannot attach items, Guides skips the claim. Generated colour is not content.
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